How Segway-Ninebot Escooters became popular

Couple riding Segway-Ninebot MAX

The inventor of the Segway, Mr Dean Kamen, introduced the first prototype on ABC’s Good Morning America 18 years ago. And with that, he forever changed the way people looked at personal transport mobility. This is the story of how Segway-Ninebot Escooters became popular. And how Segway-Ninebot Escooters won over city commuters with their cool, sleek and affordable escooters.

The birth of Segway

The Segway Personal Transport (PT) used gyroscopes to balance perfectly even though it only rode on two wheels. It did not need the use of handlebars or a steering wheel. As drivers whizzed about they mostly turned by shifting their weight to propel the machine forward or backwards.

The takeover that sparked change

Fast forward to 2013. Roger Brown, a successful businessman, had just bought the Segway company for a mere $9 million.

Brown brought on new employees to change Segway’s uptight culture. He led an effort to trim costs by reengineering a circuit board. He ditched the PT’s expensive gyroscope in favour of a cheaper solution. Also, he negotiated a better battery contract. And it worked. As a result of his efforts, Segway turned a profit within a year.

The birth of Segway-Ninebot

On 1 April 2015, Roger Brown sold the Segway company to the Chinese firm, Ninebot. Segway was sold for more than $75 million. And it was then that the company known as Segway-Ninebot was born. It finally started to make the changes in the world its inventor had always dreamed of.

Ninebot Inc. was officially founded in 2012 by a group of robotic engineers. They were interested in developing new technology for use in environmental protection and artificial intelligence. The engineers combined the technologies of their autopilot and robotics software. They developed a new type of self-balancing electric vehicle.

By 2015, the privately held Chinese company started to become a recognised brand in Asia and Europe. Its investors include Sequoia Capital, Xiaomi Corporation and ShunWei TMT Capital. They quickly established strategic hubs in the US, Netherlands and Beijing. They also set up manufacturing centres in the US and China.

Ninebot introduced the Segway-Ninebot escooters and it triggered the scooter-sharing craze that has swept the world.

Segway-Ninebot Escooters

Ninebot immediately began to implement changes into Segway. Their new escooters have been selling like hotcakes. Just in 2018 alone, Segway-Ninebot sold over one million escooters. 

Scooter sharing and rental companies such as Bird and Lime quickly partnered up with the fast-growing escooter company They are using the Segway-Ninebot escooters as a part of their plans to make urban escooter sharing a reality.

The Segway-Ninebot ES2

One of the models that is particularly well received by the public was the Segway-Ninebot ES2.

The ES2 is the commuter’s and bike-sharing companies best friend. The ES2 isb sleek, cool-looking and very reliable. This escooter cruises around at a max speed of 25km/h. The max speed of 25km/h is more than enough for commuting in the city.

While it’s not the fastest electric scooter available, this lightweight electric scooter is packed with features. These include front and rear LED lights and a gadgety-looking foot deck floor lights. In addition, it also has tubeless pneumatic self-healing tyres. The ES2 also shows a clear LED display and offer shock absorption for the front and rear tyres.

The ES2 has changed the e-scooter landscape. As a result, it has pushed Segway-Ninebot escooters further up the line of leading and trusted escooter brands. Now, Segway-Ninebot is a giant powerhouse in urban transport and mobility.

The Segway-Ninebot MAX

The powerful Segway-Ninebot escooter MAX is the latest escooter addition to the Segway-Ninebot escooters. The MAX is powered by a 350W brushless motor and a 36V 15Ah (ampere per hour) lithium-ion battery. As a result, the Segway-Ninebot MAX can go further and longer. The Segway-Ninebot MAX offers a whopping maximum range of 65 km on a single battery charge. So you can explore your city without worrying about it running out of juice.

The MAX also comes with a one-step folding system that makes it the ultimate electric scooter for people who are always on the go.

In addition, it has 10-inch tubeless pneumatic tyres with shock absorption technology. This ensures a smooth and stable ride on all terrains and at all speeds. Furthermore, the in-built charging adaptor makes it easy for food delivery professionals to charge when they run of power. At 65 km on a single battery charge, this powerful MAX escooter is an excellent choice for work and play.

Updated 23/09/2020: We do not sell E-scooters anymore. We sell good performance folding bikes. You can visit our experience store at 30 Tai Seng Street, Breadtalk IHQ, #02-14 to view our models. 


Article Name
How Segway-Ninebot Escooters became popular
Find out how Segway-Ninebot grew from selling bulky, overpriced Personal Transports to the leading brand for powerful and safe escooters.
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Mighty Velo
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